About New India Electric-City
A Reliable Partner in Electrical Distribution
Who We Are
A reliable partner in electrical distribution
New India Electric-City (NIEC) is a distributor of modular switches, switchgear, cables, home automation, decorative lighting, fans and more. We supply dealers, contractors, architects, builders and homeowners with products from leading brands, backed by stock we already hold and an in-house lighting designer. Service is our top priority: we help you find the right product, give you a clear answer and move your requirement forward without delays.
At a glance
- Two locations
- Office in Budhwar Peth, Experience Centre in Koregaon Park
- Nine product categories
- Modular Switches, Switchgear & MCB, Wires and Cables, Home Automation, Decorative Lighting, Fans, Water Heaters, Office Power & Data, Industrial Plugs & Sockets
- In-house lighting designer
- Help planning the lighting for a room or a project
Our Vision
To be a trusted name in electrical distribution, known for quality products, reliable service and enduring relationships.
Our Mission
To make high-quality electrical products accessible to more people by serving our customers with honesty, efficiency and care.
- Years of experience
- 40+
- Awards
- 50+
- Brands
- 10+
- Products
- 999+
- Distribution network
- 3,000+
- Team strength
- 100+
Leadership
Message from the Director
Sudhir K. Pherwani leads New India Electric-City with a focus on quality products, reliable service and lasting relationships with customers across the trade.
Video message coming soon
Have a requirement in mind?
Tell us what you need and our team will help you match the right product to your project.
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